What influences product design.

After reading this chapter I feel that ultimately there is soooo much more that goes into a product than we realize and sometimes the actual design is over looked or not as important. Todays designers seem to be recreating design or design shape because its what were used to. If a phone didn't look like a phone or a car like a car people would be come confused. Its interesting to me the designers that do take the leap and create objects that function in the same way that we already know but look entirely different and new to people. I find it interesting in the sense that a new experience has been created and new ideas, feelings, and conversations can be created by a single object.